Why it’s important to hire a Christian marketing agency to build your website – Part 1 of 5
The single most important factor in creating effective marketing for your book or business is to find someone who shares your Christian beliefs. It’s not enough to find a good marketing agency or website designer, you must hire someone who has the same spiritual foundation that you do.
Here’s Reason #1: A Shared Set of Values
Your website is an extension of you and your business. The message it conveys should be an accurate portrayal of your faith. The team who creates it – the designers, developers, and content creators – should be chosen carefully to ensure that they will communicate your message effectively.
When choosing a team to work on your site, look for those who share your values and who have the experience and skills necessary to create a website that accurately represents your faith. With the right team in place, you can be confident that your message will be communicated clearly and effectively to the world.
Effective communication is key.
When you’re marketing to Christians, it’s important to partner with a company that understands the unique needs of this market. Christian marketing companies specialize in creating a message that resonates with Christians, and they have the experience and expertise to reach this target audience effectively.
With a team that isn’t focused on the Christian market, you run the risk of offensive or inappropriate content, or worse, wasting your money trying to re-create something that wasn’t a good fit in the first place. When you partner with a Christian marketing company, you can be confident that your message will be on target, and that you’ll be able to reach your target audience effectively.
A team that shares your values will:
➡️ Understand your spiritual and business goals for the site.
➡️ Work hard to ensure that your website is purposeful and profitable.
➡️ Be more likely to respect your input and feedback.
➡️ Create a website that is an accurate and ethical reflection of your marketing message.
So, what’s the best way to find a web partner who shares your vision and values? It may seem like a daunting task, but it’s really not that difficult. Just look for someone who is passionate about the same things you are and who has the skills to complement your own. Most importantly, make sure you communicate openly and frequently so that you can avoid misunderstandings down the road. By partnering with like-minded creatives, you’ll set yourself up for success.
What do you think? Are you ready to start building your dream team? Contact us.
Tam Jackson is a published author, marketer, podcast host, and founder of The Christian Authors Network (C.A.N.) Facebook© community. Tam connects Christian authors & entrepreneurs with their ideal online audience to grow impact & income fast without fake, salesy, sleazy, or manipulative tactics.